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Favourite Automotive Adverts: 1988 Volvo Turbo Wagon | The Day by day Drive | Client Information® The Day by day Drive

1988 Volvo Turbo Wagon

1988 Volvo Turbo Wagon (left) and 1988 Lamborghini Countach

Once you’re an automaker whose promoting individuals have spent years brilliantly crafting a message of security and reliability, you’re going to wish to do one thing particular whenever you add efficiency to the combination. And so it was when Volvo needed to get the phrase out about its turbocharged fashions—particularly the wagons.

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Launched in 1984, Volvo’s 700 Sequence automobiles have been a transfer upscale from the corporate’s legendary 200 Sequence fashions. Together with extra premium trim and options, the brand new Volvos have been additionally higher dealing with automobiles—a truth not misplaced on European-car fans.

Whereas Volvo entrepreneurs have been eager to keep up the model’s repute for reliable stoutness, they have been additionally eager to courtroom the sort of customers predisposed to contemplate an Audi, BMW, or Saab earlier than a Volvo.

Enter the Turbo. Obtainable in various displacements and energy outputs, Volvo’s turbocharged 4-cylinder engine remodeled the 700 Sequence automobiles in a means that thrilled the automotive media and plenty of automotive customers alike. Be aware that turbocharged variations of the 200 Sequence automobiles have been additionally obtainable—although not as closely marketed.

Relying on the test-drive supply, a Volvo 740 Turbo might speed up from 0 to 60 mph in between 7.0 and eight.0 seconds. Thus, the stoic-looking Swede was about as fast as a non-turbocharged Porsche 944 of the identical classic, and never a lot slower than a up to date Chevrolet Camaro IROC-Z.

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1988 Volvo Turbo Wagon

1988 Volvo Ad

1988 Volvo Advert

To make precisely this level, Volvo launched an advert marketing campaign evaluating the 740 Turbo—all the time in wagon type—to among the period’s most recognizable efficiency automobiles, together with the Lotus Esprit and the aforementioned Porsche 944. Nevertheless, one of the best advert, featured right here, drew on the Volvo wagon’s inherent practicality, and positioned the automotive apart a Lamborghini Countach saddled with a small U-Haul trailer.

Right here we have fun not simply that standalone advert, however your entire marketing campaign. Volvo’s good—and delightfully amusing—turbo-wagon advert sequence stays one in all auto promoting’s greatest efforts.

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Volvo Turbo Wagon Advert Gallery

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1988 Volvo Turbo Wagon

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1988 Volvo Turbo Wagon

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