On account of electrification, some Mercedes coupes, cabrios and station wagons are in peril. What stays and what disappears from the long run vary of standard fashions?
When Ola Kallenius took over the CEO place from Dieter Zetsche, he confronted a weird state of affairs: Mercedes was No. 1 in gross sales within the premium phase however was shedding cash. Kallenius modified his technique and regarded that being No. 1 shouldn’t be the primary objective however Mercedes ought to give attention to worthwhile fashions.
Markus Schafer, head of analysis and improvement at Mercedes, additionally stated he plans to scale back the variety of inside combustion engine variations.
Additional, Schafer stated that this may contain giving up some variations, particularly within the compact vary. In settlement with Kallenius, Schafer stated: “Precedence is the substance of financial success. Each mannequin have to be worthwhile.”
What’s the present state of affairs?
Mercedes is within the midst of an electrical offensive race and up to now has managed to dwell as much as all its guarantees of 10 electrical fashions by the tip of 2022: along with Good EQ, Mercedes EQC, EQV, EQA, EQB and EQS are already available on the market, the Mercedes EQE has already been unveiled, coming to market in June 2022. In the meantime, the EQS SUV and EQE SUV are in preparation. The tenth mannequin is the brand new good SUV constructed along with Geely in China.
Mercedes developed a brand new electrical technique in October 2020 and invested closely in two new platforms:
– EVA II devoted electrical platform for EQE and EQS and derived SUVs
– MMA electrical platform, additionally able to internet hosting standard propulsion for the compact and middle-class vary as much as and together with C-Class.
In July 2021, Mercedes revised its technique and introduced that it could develop three new devoted electrical platforms:
– MB.EA for E-Class fashions upwards, which is definitely the successor to the EVA II platform
– AMG.EA for all fashions of the AMG division
– VAN.EA for vans and lightweight industrial autos
From 43 to 37 fashions
To deal with funding in electrification, Mercedes started to scale back the ICE vary: as we speak there are 37 fashions within the catalog in comparison with the 43 that was obtainable.
For now, the X-Class, S-Class Coupe/Cabrio, AMG GT Coupe/Roadster and CLS Taking pictures Brake are gone.
The X-Class was a failure from day one, because it was too costly for a piece pickup, and people who purchased it as an journey car had been too few as a result of the Mercedes V6 model was a lot too costly.
The S-Class Coupe and Cabriolet had been offered in too small volumes and had been beginning to compete with the brand new SL, which switched to the two + 2 seat configuration with the newest era.
The AMG GT Convertible additionally disappears as a result of it goes into the territory of the brand new SL and sooner or later, there’ll solely be the AMG GT Coupe model, which might be positioned larger than SL. Mercedes didn’t wish to quit the SL legend and thus, the AMG GT Roadster couldn’t discover its place.
The CLS Taking pictures Brake was cannibalized by the brand new AMG GT 4-door coupe and was discontinued in 2018, when the third-generation CLS was launched.
Mercedes CLS may disappear in 2025
On the identical time, the destiny of the CLS is unsure as a result of Mercedes already has the Mercedes-AMG GT 4-Door Coupe. It’s a paradox if Mercedes abandons the CLS as a result of that is the precise mannequin that invented the four-door coupe vogue initially of the 2000s. However its counterpart from AMG, even when it has a distinct rear, has generated stronger inside competitors than rival coupes from different manufacturers.
A doable new CLS in 2025 would compete with the AMG GT 4-Door Coupe, particularly when it comes to AMG variations.
And the existence of EQS and EQE with their aerodynamic shapes makes the existence of one other CLS era out of date.
On the identical time, a Mercedes EQE Taking pictures Brake shouldn’t be within the cardsd as a result of Mercedes could have the EQE SUV.
One coupe/cabriolet for 2 segments: C-Class/E-Class coupe and cabriolet will disappear
Mercedes may also cut back the variety of coupes and cabriolets. After the disappearance of the S-Class coupe and convertible, the C-Class Coupe and E-Class Coupe may also be dropped and might be changed by a single mannequin, positioned between lessons as was the case with the CLK. Most certainly, the successor of the CLK may also have a convertible model which can substitute the C-Class and E-Class convertible variations.
The Mercedes SLC (SLK’s successor) has additionally quietly vanished from the vary as a result of weak demand. This phase has dropped lots and, for instance, BMW has managed to supply a successor to the Z4 solely coming into right into a partnership with Toyota to share the prices.
A really crowded compact vary
Much more sophisticated is the state of affairs within the compact class. Schafer acknowledged that the compact vary ought to be restricted. Eight completely different variations are too many.
For instance, there may be an A-Class sedan with quick and lengthy wheelbase (for China), as properly the CLA four-door coupe. On the identical time, the CLA Taking pictures Brake shouldn’t be less expensive than the C-Class Property.
Additionally, the Mercedes B-Class, which has a requirement solely in Europe, sells in comparatively low portions. It may very properly get replaced by the extra luxurious model of the long run Mercedes T-Class, primarily based on the brand new Citan.
From one other standpoint, whoever desires as we speak a extra spacious automobile buys an SUV. So, as a substitute of the B-Class, Mercedes has two presents: the GLA or GLB. Due to this fact, it’s doable that the B-Class will disappear on the finish of its life cycle in 2026. Additionally, the A-Class short- and long-wheelbase sedan might be out of vary.
Mercedes continues to be pondering of placing one thing within the place of the B-Class and A-Class sedan: an SUV sedan (SUL – sport utility sedan). Mercedes launched such an idea with the Maybach, however will increase it into the compact class. SUL might be a substitute for the A-Class sedan and B-Class and will appeal to each sedan and SUV clients.
The revamped compact vary might be constructed on the MMA platform which, beginning in 2024, will substitute the MFA II platform. As a result of the MMA platform is designed for electrical propulsion, however can undertake some other kind of propulsion, the CLA might be provided with each standard and electrical propulsion as a result of it has an excellent Cd worth.
The Mercedes T-Fashions are additionally in peril
Within the U.S. and Chinese language markets, station wagons don’t play an essential position and the declining European market is just too small for such fashions to be very worthwhile sooner or later.
The Mercedes C-Class T-Modell could be very widespread solely in Germany, whereas the E-Class T-Mannequin has clients throughout Europe. At present, the brand new C-Class has a station wagon model but in addition an off-road model, the All-Terrain. Launched in 2021, the 2 fashions will stay in this system till the tip of their present life cycle in 2028. We will probably know, at this second, what is going to occur subsequent.
One state of affairs might be to supply a brand new T-Mannequin primarily based on the MMA platform as a way to substitute each the C-Class T-Modell and the CLA Taking pictures Brake.
The brand new E-Class might be launched within the fall of 2022, will debut available on the market in 2023 and also will be primarily based on the rear-wheel drive MRA platform. Thus, the brand new EQE, which begins in June 2022, will seem just some months earlier than the brand new E-Class. Contemplating a standard life cycle of seven years, the second era Mercedes EQE may begin in 2028 and the seventh era E-Class, in 2029. Due to this fact, Mercedes may substitute the traditional mannequin with the electrical one with out issues.
For the brand new E-Class that might be offered this autumn, each the station wagon model and the E-Class All-Terrain might be a part of the vary. These would make their public debut in 2023, which suggests they might be provided till 2030 when theoretically, Mercedes stated it could quit standard propulsion.
The 35 fashions may develop into even fewer sooner or later. The compact vary might be decreased to a most of 5 fashions, by changing the C- and E-Class coupes and convertibles with a single mannequin household, two extra fashions disappear, the destiny of the station wagons is as unsure as that of the CLS.
Certain, the EQS SUVs and EQE SUVs might be added to the vary, however it’s clear that Mercedes can’t supply a very separate electrical mannequin constructed on a devoted platform along with a traditional mannequin on a distinct platform in each phase. If within the case of EVA II and MRA platforms for fashions from E-Class upwards, this may increasingly work for some time, as a result of we’re speaking a couple of excessive worth vary, Mercedes should optimize the compact vary from 2024 onwards. The premium carmaker will then launch the brand new MMA platform, appropriate for all sorts of propulsion.
Additionally, the coverage of launching personal AMG fashions that don’t exist within the Mercedes vary (see right here AMG GT Coupe/Roadster or AMG GT 4-door coupe), to compete with Porsche, has additionally created inside competitors and affected fashions such because the CLS/ CLS Taking pictures Brake or the SL. Essential choices have to be made right here as properly.