How are you increasing your philosophy exterior of snowboarding?
Bryan, Austin, and I all skate, all surf. We’ve got been moving into even using mountain bikes. I’d say these 4 motion communities are actual to the ship that we love.
We’ve got a few professional skaters which have backed the trigger and are superb. Rick McCrank is one. The opposite is Sebo Walker. The 2 of them have been terrific advocates. And once more, these are simply dudes which are opting into it saying, “We need to unfold the message.” That’s such an incredible praise.
And browsing, we’ve had some actually constructive response from Trevor Gordon and Cyrus Sutton. They’re each surfers who’ve stood up and stated, “I again Drink Water.” For us, that’s such a worth.
We’d like to be extra current in all these communities, and admittedly, we don’t assume to ourselves, “Oh, this isn’t one thing that anybody can again.” That’s what’s so good about Drink Water. It’s a fantastic message for those who are snowboarding or skating, as a result of that’s what we’re into, however on the similar time, it’s a foundational constructing block of human well being. Hydrate your self.
There’s part of it that anybody can relate to, however for us, we don’t have some unique factor. We hope to encourage consideration about what individuals are consuming. Each particular person actually.
What are some plans for the long run?
It’s a unending effort to unfold the message, and the world is huge. We are able to solely be so efficient at such a sure scale. We’re all the time desperate to develop the message.
Our mission is to unfold the phrase about consuming water. Our imaginative and prescient is to take action by utilizing three strategies. One is branded attire. Water bottles, merchandise. In a easy model sense, what we’ve discovered, how manufacturers can have an effect on us, is as a result of we’ve come up in motion sports activities.
I grew up drawing Volcom logos and the Stussy “S” inside my notepad. I do know lots of people can relate to that who got here up in motion sports activities. All of us form of assume when it comes to model promotion, even with out realizing it in a means. In order that’s half one.
Half two is the occasions and the collaborations that you just talked about. Not solely the Rat Race however different issues we will do to unfold the message with occasions.
Lastly, it’s one other tacky advertising and marketing time period, however simply content material. Bryan and Austin particularly. There are riders in these superb locations. And doing superb stuff. That’s aspirational advertising and marketing.
Youngsters see that, and are like, “Oh my god that’d be so sick to shred that line.” And that coming from the voice of Drink Water helps us unfold our message in a means that claims, “That is what we’re into, we hope you’ll be a part of us.”