Thursday, October 6, 2022
HomeAutomotiveEndeavour Automotive prepares for Battersea Energy Station transfer with Polestar

Endeavour Automotive prepares for Battersea Energy Station transfer with Polestar

Endeavour Automotive can be one of many first retail companies to maneuver into Grade II Listed Battersea Energy Station when it strikes its Polestar electrical automobile (EV) franchise subsequent month.

The AM100 automobile retail group, the Geely-owned efficiency EV model’s first UK franchised associate, is ready to finish the transfer from its current Polestar House at Westfield White Metropolis on October 14, when the long-lasting constructing’s doorways to the general public for the primary time following a £9 billion regeneration challenge.

Polestar Battersea Energy Station joins Lookers’ Manchester Trafford Centre facility and Paul Rigby Group’s Solihull Touchwood Centre website because the model’s third full House within the UK.

Endeavour’s transfer follows an interview with AM wherein Polestar UK chief government Jonathan Goodman spelled out the model’s plan to determine a four-site community by the tip of 2022, earlier than doubling its footprint to eight websites subsequent 12 months.

Final month AM reported that proposals for a new Volvo and Polestar dealership close to the M1 motorway in North London had acquired the backing of Hertsmere Borough Council.

Polestar UK chief executive Jonathan GoodmanGoodman described the expansion as “a transparent signal of the momentum constructing behind the model”.

Commenting on the approaching opening of the brand new Battersea Polestar House, Goodman mentioned: “The opening of Polestar Battersea Energy Station is a superb second for our model within the UK.

“It can enable potential clients to find Polestar in a soothing and knowledgeable setting, enabling them to outline their very own purchasing expertise and reinforces our willpower to alter the face of automotive retail. Battersea Energy Station is such an iconic location within the UK and we are able to’t wait to ask guests into our flagship House from 14 October, whether or not for a take a look at drive, to study extra about Polestar or to participate in one of many many occasions we’ll have going down.”

Sam Cotton, head of leasing at Battersea Energy Station, mentioned: “We’re actually happy that Polestar have chosen Battersea Energy Station for his or her flagship retailer, which can add an thrilling new dynamic to our retail and leisure providing.”

Polestar continues to champion a direct-to-consumer, digital-first gross sales method because it prepares to develop its mannequin vary with the addition of the Polestar 3, Polestar 4 SUV coupe and Polestar 5 four-door GT.

AM not too long ago featured a gallery of the brand new Polestar 6 EV Roadster, which is predicted to achieve the UK in 2026.


A spokesperson for Polestar mentioned that the renovation of Battersea Energy Station had been accomplished with the “utmost sensitivity”, including {that a} minimalist design would benefit from the constructing’s authentic options.

Located on the bottom ground close to to the southern entrance, which opens onto Malaysia Sq. and Electrical Boulevard, a brand new pedestrianised excessive road for London, the House can be one in all over 100 outlets, bars, eating places and leisure venues that decision Battersea Energy Station residence.

Guests to the brand new, five-vehicle House will have the ability to work together with non-commissioned Polestar Specialists to realize details about the model and tips on how to order their very own automobile if required.

They’ll additionally take a take a look at drive of Polestar 2 from the power with a one-hour drive route from the positioning’s automobile park.

To have a good time the opening, the Polestar Principle, which hints on the exterior design of Polestar 5, can be on show from October 14 to 23.



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