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Punch Powertrain reveals a brand new model identification reflecting transformation and electrification


Through the firm’s 50 years celebration in its headquarters in Sint-Truiden, Belgium, Punch Powertrain broadcasts the discharge of its new imaginative and prescient, mission and model identification, meant to strongly displays the corporate’s widened product providing, agility and buyer centricity, ensuing from its ongoing transformation journey and its growth into world markets

Through the firm’s 50 years celebration in its headquarters in Sint-Truiden, Belgium, Punch Powertrain broadcasts the discharge of its new imaginative and prescient, mission and model identification, meant to strongly displays the corporate’s widened product providing, agility and buyer centricity, ensuing from its ongoing transformation journey and its growth into world markets.

Punch Powertrain is a longtime participant out there of transmissions and propulsion techniques. Counting on fifty years legacy, it entered the market by growing and producing Repeatedly Variable Transmissions (CVTs) for a variety of vehicles. Up to now decade, Punch Powertrain has largely broadened its scope in direction of twin clutch transmissions, hybrid and electrical propulsion techniques, bringing ground-breaking innovations and improvements on this discipline to market.

Amid this widened portfolio, rising buyer base and growth to new markets, in anticipation of acceleration of electrified and electrical mobility, the corporate has initiated a daring transformation journey: “Gear up for the longer term 2.0”. This complete plan is rigorously pushed companywide between 2020 and 2023, geared toward establishing the required group, innovation energy and tradition.

As key factor to this transformation roadmap a set of recent values and a daring imaginative and prescient was established internally in 2020 to be able to unify in direction of a shared function: “Our powertrains drive a sustainable world!” This imaginative and prescient shortly outlines the corporate’s ambition and shapes the route and selections taken in on a regular basis life to offer the business with probably the most sustainable and cost-efficient answer for any utility.

This additional interprets to the corporate’s mission, proudly shared by Jorge Solis, Chief Government Officer: “I’m assured that by dwelling by means of our mission to ‘turn into the worldwide business’s agile associate of alternative for best-in-class, reasonably priced and sustainable powertrain options’ we are able to drive vital change in what our groups are captivated with – sustainability, whereas reaching private development and deriving a way achievement and enjoyable from our outcomes”.

After a interval of inwards reflection and buyer suggestions, the corporate now launches its reshaped model picture, containing visuals, communication and messaging fashion. “From interviews with clients, colleagues and companions a transparent picture emerged of what defines and differentiates Punch Powertrain in at this time’s automotive area,” states Olga Frantseva, World Communication Chief at Punch Powertrain, who led the rebranding mission.  “What’s enormously appreciated about our firm is our excessive diploma of agility and suppleness, seen on a regular basis within the willingness of our colleagues to go the additional mile for our clients and companions. That is mixed with a strong base of experience of our folks – that’s acknowledged to be each huge and deep – enabling the Punch Powertrain staff to shift gears quicky and extremely successfully.”

Recognizing the essential significance of its folks, who collectively type the corporate that’s Punch Powertrain, the corporate’s specialists might be delivered to the foreground of their every day actions, each in imagery, in addition to messaging. Sharing tales of their in depth experience, flexibility and drive to co-create the absolute best answer with their companions a real strategy to replicate the agile, partnership minded spirit that drives Punch Powertrain.

Connection traces are one other key factor of Punch Powertrain spirit, that illustrates the corporate’s agility and dynamism on many ranges. Whereas the traces replicate the connection {that a} transmission represents between motor and wheels, and the connection automobile mobility creates, in addition they replicate the extremely collaborative spirit and connections the corporate’s groups create throughout useful fields and bodily areas, to be able to drive towards their joint purpose.

Moreover, the coloration pallet has been expanded to signify the rising variety and flexibility of the corporate, with devoted colours representing completely different product traces. Projected in opposition to a canvas of darkish blue, varied shades of inexperienced have been added to signify the elevated concentrate on sustainability and strongly expanded electrified portfolio.

With this new model identification, Punch Powertrain seeks to speak its transformation and the rising vary of extremely versatile, sustainable, and reasonably priced options in addition to its differentiating agility and folks focus, establishing the picture of “a dynamic chief of progressive transmission and propulsion techniques for automotive OEMs and mobility suppliers globally”.

SOURCE: Punch Powertrain

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