Thursday, October 6, 2022
HomeRVRVE 197: Easy methods to Stand Out from the Noise & Appeal...

RVE 197: Easy methods to Stand Out from the Noise & Appeal to Model Partnerships as a Content material Creator

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I feel as soon as (perhaps twice?) earlier than I’ve completed a Q&A episode right here on the podcast and in the present day’s is random, however comes from our RV Entrepreneur Fb group the place Brittany posted a query about working with manufacturers.

We’ve labored with fairly a number of manufacturers over time:

  • Documentary sponsored by Snagajob
  • Podcast sponsored by Tenting World, CoPilot, weBoost, and so forth.
  • RV Entrepreneur Summit sponsored by Winnebago, Tenting World, Good Sam, Dometic, Jellystone Parks, and so forth.

So to save lots of everybody from studying some marathon-length Fb feedback, I requested within the Fb group for anybody with questions to depart me a voicemail so I may reply them proper right here on the podcast! So in the present day’s episode solutions two huge questions on sponsorship. Take pleasure in!

Brittany’s query: How can I keep a relationship with a model in the event that they handed on my proposal?

(You possibly can take heed to the podcast episode above to listen to the complete voicemail)

Once we first acquired to know the parents over at Winnebago we pitched them on this loopy cross-country journey for a film premiere we had been serving to market. They handed. However right here we’re 4 years after that “no” sitting in a free Winnebago.

Though they handed on our first concept, we saved up our relationship going by:

1. Be in contact with the purpose of contact.

Even if you happen to’re not working collectively (but), verify in with them repeatedly. Each month or two is nice. Possibly share an article you assume they may like or ask them how a marketing campaign they had been engaged on went. Simply be genuine and hold build up that non-public relationship.

2. Use the product and share on-line.

In case you’re going to work with a model, odds are you utilize their product/service repeatedly. (If not, why are you attempting to work with them?) You ought to be their #1 fan on-line. Share on social media, hyperlink to them in your blogs or movies—once they consider somebody to advertise them sooner or later

3. Hone your images, writing, and video abilities.

It’s 2020 and guess what? Manufacturers nonetheless want content material. Present that you’re a expert content material creator. Work on changing into a greater photographer (among the finest recommendation we acquired from Winnebago early on was to up our picture sport. I’m now massively embarrassed to see what our images seemed like earlier than that remark and whereas I’m no Peter McKinnon, I’m far more considerate about taking good images. Bonus: the iPhone digicam will get higher yearly so you may up your picture and video abilities with out the hefty monetary funding.

4. Go to in individual.

That is HUGE. Nobody does this anymore but it surely actually deepens that relationship. At our first RV Entrepreneur Summit, we acquired to fulfill among the people from Winnebago in individual for the primary time and it was that first assembly that led to engaged on larger initiatives. It could imply paying for a flight or journey prices, but when it makes you hundreds of {dollars} sooner or later, then it’s price that funding.

Adam’s query: Why am I not getting the assembly?

(You possibly can take heed to the podcast episode above to listen to the complete voicemail)

Again in 2017, we had the keys (okay, passwords) to all of Winnebago’s social media accounts. We had been employed interim after their social media supervisor moved away to take over social controls for about six months.

Repeatedly, we might see messages from individuals asking totally free or virtually free RVs.

Winnebago ignores 100% of those messages. (And so will each different huge model)

That’s except they already know you.

Huge manufacturers get hit up DAILY with requests like this and we’re speaking about high-priced merchandise. In case you had been asking for a free copy of a ebook, that’s a unique story. However RVs can value a whole bunch of hundreds of {dollars}. (Our Forza retails for round $300K.)

That stated, it’s not unparalleled for giant firms to nonetheless do that. I wouldn’t be sitting in a 2020 Winnebago Forza proper now in the event that they didn’t. The distinction is we already had a long-standing relationship with Winnebago. Earlier than you go asking for hundreds of {dollars} of merchandise, it’s important to show that you just’re a certain funding.

You are able to do this by first shopping for their product. We wouldn’t be in a Winnebago if we didn’t first purchase our personal in 2015. And if we didn’t consequently be part of their running a blog staff and create that on-going relationship. We had been loud followers of Winnebago lengthy earlier than they ever paid us for something. Actually, early podcast episodes which might be “sponsored by Winnebago Life” weren’t sponsored as a result of we had been paid for these advert spots. They gave us $0 for these. We simply knew that giving Winnebago love at any time when we may would finally give us a better return at some point so we added them in.

So when you’re ready to make that reference to a model, do two issues to get seen:

1. (Repeating myself somewhat right here) Up your video and picture abilities.

These are property that manufacturers pay for therefore if you happen to’re superior at them, you’ll be entrance of thoughts for upcoming initiatives. Our pal Jon went to a photograph workshop hosted by Joe Hendricks (you’ve probably seen his wonderful images for Airstream & Winnebago). It was a $500 funding, however one which has landed him gigs with bigs manufacturers like Go RVing and Winnebago. Jon’s additionally going to be our photographer at our RVE Summit this yr as a result of he’s that superior.

2. Discover your angle.

What units you aside?

RVing the nation with your loved ones isn’t distinctive. There are over 1,000,000 full-time RVers and to face out it is advisable to share a novel story. Cortni Armstrong of the Flipping Nomad is a good instance of this. She moved into an RV out of necessity, however made lemonade out of lemons by making a enterprise based mostly on flipping RVs. Now she’s partnered with Keystone and simply created probably the most over-the-top RV I’ve ever seen. (She’ll be sharing her full story on the primary stage at our Summit!)

I actually loved recording this model of episode, so if you happen to loved and have a query for me, go away me a voicemail! Simply report straight out of your laptop right here 🙂



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